Four ways to use infographics in your marketing strategy
Infographics are one of the best ways to convey data into bite-sized information. Infographics are highly visual and can snatch your reader's attention, deliver a message in a second and translate complex information.
So, how can I use infographics in my strategy campaign?
I am showcasing four ways you could use infographics and data visualization to help you reach your goal.
1. Infographics for annual reports, investor presentations, and benchmarks
Purpose:
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to be memorable
to highlight certain data
to inspire
to tell a story
to confirm or challenge
to make sure the message gets through easily
I have created extensive marketing documents that were meant for a highly specialized audience, but it doesn't mean that they were supposed to be boring. We retain more information if we see it.
2. Infographics for a website
Purpose: to create inbound links
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to get leads
to improve your SEO
to educate your customers
to get viral
to encourage social media sharing
show a process
to bring traffic
to be different
draw attention
You can explain a process for example, how your products and how your services work.
Process infographics are a mixture of flowcharts (data visualization) and infographics.
3. Infographics for your blog
Purpose:
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to create inbound links
to improve your SEO
to encourage social media sharing
to set yourself as an expert
show a process
to bring traffic
to be different
draw attention
Infographics in combination with social media, Pinterest especially, can bring lots of traffic to your website. Instead of having just text for your blog, think about translating some of the information into a sectioned infographic.
The beauty of a sectioned infographic is that you can use each section as a banner for parts of your blog.
4. Infographics for speaking presentations
Purpose:
draw attention
convince
make it easier to understand
make the information memorable
inform
challenge the audience
Usually, a presentation that is given to a broad audience needs great visuals and little content so people can retain the information quickly and see it from the back of the room.
Infographics are a wonderful tool when used the right way. Although they are powerful, the results can be disappointing when they are not done right or there is no strategy planned. Go ahead and contact me for a quick meeting to see how infographics can help your next marketing campaign.